The method
13 layers. 144 parameters. One business objective.
Websites don’t fail in one dimension. Great design can sit on top of terrible positioning; great traffic on top of terrible conversion. The 144 parameters exist so the diagnosis is a measurement, not an opinion.
The 13 layers
Every layer answers one commercial question.
How findings are ranked
You don't get 73 problems. You get five priorities.
Every finding is classified before it reaches you, so the report is a decision document rather than a list of observations.
01
IMPACT
How consequential could this be?
02
CONFIDENCE
How strong is the evidence?
03
EFFORT
How difficult is the correction?
04
PRIORITY
What should happen first?