Five businesses. One full cycle. Documented end to end.
The complete 144-parameter Website Revenue Diagnostic, a signed implementation plan, and 30 days of us fixing your highest-impact revenue leaks — at a founding rate, in exchange for becoming our documented proof.
SLOTS SCHEDULED IN BOOKING ORDER · STAGGERED STARTS
Founder-led. Traffic that isn't converting. A website that matters.
Cohort 01 is built for founder-led DTC, e-commerce and bootstrapped SaaS businesses doing roughly $1M–$8M a year — where the website is a real acquisition channel and every point of conversion is money. If that's you, this is the whole engagement, compressed and documented, at a founding rate because you're early.
Four phases. Every promise in writing.
We separate what we control from what we can't guarantee. Each phase states exactly what you receive and when.
Website Revenue Diagnostic
144 PARAMETERSThe full audit — every one of 13 layers, from technical performance and mobile experience to conversion architecture, trust, analytics and AI-era discoverability.
- 13-layer scorecard with your overall revenue-readiness score
- Top 10 revenue-impact opportunities, classified by severity and effort
- Evidence for every finding — screenshots, recordings, data
- Baseline across four levels: traffic, lead, sales and revenue efficiency
- 60–90 minute findings call, founder to founder
Delivered within 7 business days of access.
Implementation Plan
SIGNED SCOPEThe findings become a 30-day plan: which fixes, in what order, who does what, and what each one is expected to move. You approve it before anything is built — so the sprint scope is yours, in writing.
A prioritized Now / Next / Later roadmap, converted into a signed 30-day scope within 3 business days of the findings call.
30-Day Fix Sprint
WE BUILDWe implement the highest-impact fixes ourselves — conversion architecture, trust assets, performance, mobile UX, analytics and tracking. Every change shipped is logged in a change register you keep.
- The top 5 “Now”-tier fixes from your approved plan, implemented
- Weekly 20-minute progress call
- Full change register — what changed, where, and why
Five approved fixes live within 30 days of sprint start.
Measurement Readout
INCLUDEDThirty days after the fixes ship, we compare your baseline against post-implementation data across all four efficiency levels. We'll tell you plainly what moved, what didn't, and what we'd do next — a directional readout on real data, not a statistical proof, and we'll never dress one up as the other.
A before/after readout across traffic, lead, sales and revenue efficiency, delivered by day 70.
The Findings Guarantee
If the Diagnostic doesn’t surface at least fifteen issues you didn’t already know about, you get the entire cohort fee back. Not the audit portion — all of it.
We can make this promise because the framework has never surfaced fewer. It exists so that your risk in trusting an early-stage firm is ours, not yours.
An exchange, not a discount.
The cohort rate is roughly a third below what this engagement will cost after Cohort 01. That's not generosity and it's not a flinch — it's a trade, and here are both sides of it.
You receive
- The complete Diagnostic → Plan → Sprint → Measurement cycle
- A founding rate locked as your personal rate on the ongoing optimization retainer, if you continue
- Priority scheduling, in booking order
- The full report, plan, change register and readout — yours to keep
- The full-fee Findings Guarantee
You give
- Case-study rights — named if you're comfortable, anonymized at minimum, with real numbers
- Analytics access held through day 70 so the before/after is honest
- A testimonial on completion and one 30-minute feedback call
Your documented result is what lets us charge the next client full rate. That’s the entire deal.
One rate. Five slots. Booking order.
The struck-through figure is the combined standard price of the Diagnostic and a scoped 30-day sprint — it’s where this engagement is priced once the founding cohort closes. The cohort rate ends when five slots fill or enrollment closes, whichever comes first. No extensions, no exceptions — the next cohort, if there is one, prices higher.
What this deliberately isn't.
Clear edges are part of the promise. The sprint fixes the highest-value problems first — it is not a rebuild.
Not included in Cohort 01
- A full website rebuild or redesign
- New pages beyond the approved fix scope
- Ad account or paid media management
- Brand content writing — we edit conversion copy, we don't produce articles
- Anything not on the signed Phase 2 plan — new requests go to the “Next” list for a future conversation
If the Diagnostic reveals your site’s architecture is fundamentally broken, we’ll say so, scope it separately, and you’ll decide with full information — we won’t quietly stretch a 30-day sprint into something it can’t be.
Asked and answered.
Because delivery is real. A 30-day sprint is hands-on work, and our team can run two to three concurrently at the standard we hold ourselves to. Five slots with staggered starts is the honest maximum — the cap is operational, not promotional.
Slots are scheduled in booking order, with starts staggered roughly two per fortnight. Your deposit fixes your place in the queue; we confirm your exact start date within 48 hours of booking.
Four things: your website URL, read access to Google Analytics 4 and Search Console, your primary conversion goal, and approximate monthly revenue so the impact math is grounded. If session-recording isn't installed, we set up Microsoft Clarity (free) in the first week.
No — and be wary of anyone who does. Revenue depends on your traffic, offer, pricing and market, and we won't claim control we don't have. What we guarantee is the diagnosis (fifteen-plus unknown issues or the full fee back), the delivery dates, and an honest before/after measurement of what our fixes moved.
The founder runs your diagnosis and findings call personally; our audit analyst executes the framework and the fix sprint alongside him. No hand-offs to people you've never met — at five clients, there's nowhere to hide, which is rather the point.
You keep everything — the report, the plan, the change register, the readout. If you want us to keep optimizing, your cohort rate locks in your founding pricing on the monthly Growth Partnership. If not, you have the full roadmap to execute with your own team. Either way it's yours.
Five slots. Booking order. Documented proof.
A 20-minute call to confirm fit — we’ll bring two or three things we’ve already noticed on your site. If it’s not a fit, we’ll say so on the call.
NO EXTENSIONS · 50% DEPOSIT RESERVES YOUR SLOT · FULL-FEE FINDINGS GUARANTEE