01
Apply for a Website Revenue Audit
Choose this if you’re ready for a structured review of where your website may be losing revenue.
13 Layers · 144 Parameters · 1 Objective
Your website is leaking revenue.
We find out where.
A forensic diagnostic for founders and CEOs. We evaluate your website as a commercial system — not a design — across 13 layers and 144 parameters, then tell you the five things to fix first.
5 founding cohort slots left·Founding rate · booking order·Ecommerce & DTC · B2B & SaaS · Professional services
13
Diagnostic layers
144
Parameters checked
5
Priorities you act on
5
Founding cohort slots
The belief
Websites don't exist to look good. They exist to perform a function.
Your website sits inside a larger commercial chain. A failure anywhere in that chain creates a leak — and leaks compound quietly.
01
Demand
There isn't enough of it, or it's the wrong kind.
02
Attention
You pay for it, then lose it in three seconds.
03
Understanding
They can't tell what you actually do.
04
Trust
They understand you, but don't believe you.
05
Intent
They believe you, but aren't moved to act.
06
Conversion
They want to act, but the path is hard.
07
Lead
The form fires, but the lead is unqualified.
08
Customer
The lead arrives, but nobody follows up.
09
Revenue
Deals close, but the economics don't work.
01
Demand
There isn't enough of it, or it's the wrong kind.
02
Attention
You pay for it, then lose it in three seconds.
03
Understanding
They can't tell what you actually do.
04
Trust
They understand you, but don't believe you.
05
Intent
They believe you, but aren't moved to act.
06
Conversion
They want to act, but the path is hard.
07
Lead
The form fires, but the lead is unqualified.
08
Customer
The lead arrives, but nobody follows up.
09
Revenue
Deals close, but the economics don't work.
What we find
Six leaks we see again and again.
None of them look broken. All of them cost money. Revenue enters the top of your funnel — and drips out through cracks nobody is watching.
01
The Clarity Leak
Your headline sounds impressive but the visitor still can't tell what you do, who it's for, or why you.
02
The Trust Leak
They understand the offer but don't believe the company. No proof, no specifics, no authority. Uncertainty kills action.
03
The Conversion Leak
“Learn More” → generic page → another page → an eleven-field form. Nothing is broken. The journey is leaking intent.
04
The Performance Leak
Visually impressive, technically expensive, and still making people wait. Technology in the way of the objective.
05
The Qualification Leak
You generate leads — the wrong ones. Sales burns cycles on people who were never going to buy.
06
The Business Leak
Sometimes the website isn't the problem. If it isn't the bottleneck, we'll tell you. That's part of the audit.
The method
A 13-layer system, not an opinion.
Aesthetics are one parameter of 144. We examine business context, positioning, offer, messaging, UX, architecture, conversion, trust, content, SEO, performance, analytics and revenue.
01Business Context
02Positioning
03Offer
04Messaging
05UX
06Information Architecture
07Conversion
08Trust
09Content
10SEO
11Performance
12Analytics
13Revenue
What you receive
Seven deliverables. Zero generic advice.
01
13-Layer Website Analysis
A structured evaluation across 144 parameters.
02
Revenue Leak Report
The highest-priority findings with evidence.
03
Priority Matrix
What to fix now, later and not at all.
04
Evidence
Screenshots, examples and observations from your actual website.
05
Implementation Plan
Prioritized steps to address the highest-impact findings.
06
Revenue Impact Model
Where data allows, we model potential commercial impact using transparent assumptions.
07
Personal Walkthrough
A video explaining what we found and why it matters.
The process
From application to diagnosis in seven steps.
01
APPLY
Tell us about your company and website.
02
SELECT
We select 10 businesses that fit the cohort.
03
DISCOVER
We understand your business, customers and website objectives.
04
AUDIT
We run the TSM Nexus 13-layer / 144-parameter analysis.
05
DIAGNOSE
We identify the highest-priority revenue leaks.
06
DELIVER
You receive the report + walkthrough.
07
LEARN
You tell us what was useful and what wasn't.
The pathway
One audit. A clear path to growth.
Most engagements start with the audit, then move into a fix sprint, then — when it's the right next step — a longer growth engagement. You choose how far to go; each stage stands on its own.
STEP 01
Website Revenue Audit
Who it's for
Founders, CEOs & growth leaders
The problem it solves
You can see the website underperforms — but not where the revenue is actually leaking.
What you get
- Full 144-parameter / 13-layer diagnostic
- Prioritized opportunity matrix
- Recommended fixes + implementation roadmap
- Personal findings walkthrough
Timeline
72 hours
STEP 02
Website Revenue Fix Sprint
Who it's for
Teams ready to act on the findings
The problem it solves
You have the diagnosis — now the highest-priority leaks need to be implemented, not just listed.
What you get
- Implements the highest-priority audit findings
- Across conversion, UX, messaging & trust
- Performance + measurement, in agreed scope
Timeline
30 days
STEP 03Scope-based
Growth / Revenue Engagement
Who it's for
Businesses compounding gains after the sprint
The problem it solves
The fixes are live — now you want to keep implementing, experimenting, measuring and optimizing.
What you get
- Longer-term implementation & experimentation
- Ongoing measurement & optimization
- Scoped around what the audit and sprint surfaced
Timeline
3–6 months
Investment
Scope-based
Every pathway begins with the audit · later stages are scoped to what it finds
5 founding cohort slots left
Choose your next step
We’re running the TSM Nexus methodology through a founding cohort of five businesses.
02
Book a Fit Call
Choose this if you’d like to talk through your business and whether an audit is the right next step.
03
Explore the Field Guide
Choose this if you’d prefer to explore the TSM Nexus approach before getting in touch.