Our Three Step Process
Our Three Step Process
Tech Haven
Our Three Step Process
Tech Haven
Tech Haven is a reputable retailer specializing in a diverse range of consumer electronics, including smartphones, laptops, gaming consoles, and smart home devices. With a strong online presence and a commitment to delivering top-notch products and exceptional customer service, Tech Haven has established itself as a trusted destination for tech enthusiasts and everyday consumers alike.
The Problems They Faced:
While Tech Haven had built a strong brand reputation, cracks were beginning to appear in their digital growth strategy when we first engaged with them.
Here’s what the diagnostic audit uncovered:
• Cart Abandonment Chaos:
Even though product pages were attractive, nearly 70% of users were abandoning their carts at checkout. A clunky, multi-step checkout process with unexpected shipping costs led to severe drop-offs.
• Fragmented User Experience:
The website navigation was cluttered. Users found it difficult to quickly find what they were looking for — smartphones, accessories, laptops — without sifting through multiple pages.
• Underutilized Retargeting:
Tech Haven wasn’t capitalizing on retargeting strategies.
High-intent visitors who abandoned their carts or browsed products were not being remarketed to at all.
• SEO Plateau:
Although the site was generating decent traffic, growth had plateaued. Many high-volume keywords were being dominated by competitors offering faster sites and better content.
In simple terms: Potential was massive, but so was the revenue leakage.
The Solution We Gave:
We approached Tech Haven’s challenges by focusing on Conversion Rate Optimization (CRO), retargeting frameworks, and SEO performance enhancement.
Checkout Optimization & UX Improvements
• Rebuilt the entire checkout flow to a frictionless 2-step process.
• Integrated dynamic shipping estimates upfront on product pages to eliminate surprises during checkout.
• Added Guest Checkout options and Apple Pay/Google Pay for instant transactions.
Smart Retargeting Systems
• Launched dynamic retargeting ads on Facebook, Instagram, and Google showing users exactly the products they abandoned.
• Set up email and SMS abandoned cart sequences triggered within 30 minutes of cart abandonment.
• Built segmentation logic: Users who abandoned after viewing vs users who abandoned after adding to cart vs high cart value abandoners.
SEO Expansion & Content Strategy
• Expanded the blog into a Tech Advice Hub: buying guides, comparisons (e.g., “Best Gaming Laptop under ₹80,000”), setup tutorials, troubleshooting FAQs.
• Built new category pages for emerging product niches like “Smart Home Starter Kits” and “Work-from-Home Essentials”.
• Technical SEO cleanup: URL restructuring, internal linking boost, image optimization, schema markup for products.
Before and After Metrics:
Metric | Before | After |
|---|---|---|
Cart Abandonment Rate | 70% | 42% |
Recovered Revenue (monthly) | ₹95,000 | ₹2,40,000 |
Organic Traffic | 18,000/month | 27,500/month |
Average Session Duration | 1 min 18 sec | 3 min 02 sec |
Checkout Completion Rate | 2.4% | 5.6% |
Retargeting Ad ROAS | 1.2x | 3.1x |
The Problems They Faced:
While Tech Haven had built a strong brand reputation, cracks were beginning to appear in their digital growth strategy when we first engaged with them.
Here’s what the diagnostic audit uncovered:
• Cart Abandonment Chaos:
Even though product pages were attractive, nearly 70% of users were abandoning their carts at checkout. A clunky, multi-step checkout process with unexpected shipping costs led to severe drop-offs.
• Fragmented User Experience:
The website navigation was cluttered. Users found it difficult to quickly find what they were looking for — smartphones, accessories, laptops — without sifting through multiple pages.
• Underutilized Retargeting:
Tech Haven wasn’t capitalizing on retargeting strategies.
High-intent visitors who abandoned their carts or browsed products were not being remarketed to at all.
• SEO Plateau:
Although the site was generating decent traffic, growth had plateaued. Many high-volume keywords were being dominated by competitors offering faster sites and better content.
In simple terms: Potential was massive, but so was the revenue leakage.
The Solution We Gave:
We approached Tech Haven’s challenges by focusing on Conversion Rate Optimization (CRO), retargeting frameworks, and SEO performance enhancement.
Checkout Optimization & UX Improvements
• Rebuilt the entire checkout flow to a frictionless 2-step process.
• Integrated dynamic shipping estimates upfront on product pages to eliminate surprises during checkout.
• Added Guest Checkout options and Apple Pay/Google Pay for instant transactions.
Smart Retargeting Systems
• Launched dynamic retargeting ads on Facebook, Instagram, and Google showing users exactly the products they abandoned.
• Set up email and SMS abandoned cart sequences triggered within 30 minutes of cart abandonment.
• Built segmentation logic: Users who abandoned after viewing vs users who abandoned after adding to cart vs high cart value abandoners.
SEO Expansion & Content Strategy
• Expanded the blog into a Tech Advice Hub: buying guides, comparisons (e.g., “Best Gaming Laptop under ₹80,000”), setup tutorials, troubleshooting FAQs.
• Built new category pages for emerging product niches like “Smart Home Starter Kits” and “Work-from-Home Essentials”.
• Technical SEO cleanup: URL restructuring, internal linking boost, image optimization, schema markup for products.
Before and After Metrics:
Metric | Before | After |
|---|---|---|
Cart Abandonment Rate | 70% | 42% |
Recovered Revenue (monthly) | ₹95,000 | ₹2,40,000 |
Organic Traffic | 18,000/month | 27,500/month |
Average Session Duration | 1 min 18 sec | 3 min 02 sec |
Checkout Completion Rate | 2.4% | 5.6% |
Retargeting Ad ROAS | 1.2x | 3.1x |
Tech Haven is a reputable retailer specializing in a diverse range of consumer electronics, including smartphones, laptops, gaming consoles, and smart home devices. With a strong online presence and a commitment to delivering top-notch products and exceptional customer service, Tech Haven has established itself as a trusted destination for tech enthusiasts and everyday consumers alike.
The Problems They Faced:
While Tech Haven had built a strong brand reputation, cracks were beginning to appear in their digital growth strategy when we first engaged with them.
Here’s what the diagnostic audit uncovered:
• Cart Abandonment Chaos:
Even though product pages were attractive, nearly 70% of users were abandoning their carts at checkout. A clunky, multi-step checkout process with unexpected shipping costs led to severe drop-offs.
• Fragmented User Experience:
The website navigation was cluttered. Users found it difficult to quickly find what they were looking for — smartphones, accessories, laptops — without sifting through multiple pages.
• Underutilized Retargeting:
Tech Haven wasn’t capitalizing on retargeting strategies.
High-intent visitors who abandoned their carts or browsed products were not being remarketed to at all.
• SEO Plateau:
Although the site was generating decent traffic, growth had plateaued. Many high-volume keywords were being dominated by competitors offering faster sites and better content.
In simple terms: Potential was massive, but so was the revenue leakage.
The Solution We Gave:
We approached Tech Haven’s challenges by focusing on Conversion Rate Optimization (CRO), retargeting frameworks, and SEO performance enhancement.
Checkout Optimization & UX Improvements
• Rebuilt the entire checkout flow to a frictionless 2-step process.
• Integrated dynamic shipping estimates upfront on product pages to eliminate surprises during checkout.
• Added Guest Checkout options and Apple Pay/Google Pay for instant transactions.
Smart Retargeting Systems
• Launched dynamic retargeting ads on Facebook, Instagram, and Google showing users exactly the products they abandoned.
• Set up email and SMS abandoned cart sequences triggered within 30 minutes of cart abandonment.
• Built segmentation logic: Users who abandoned after viewing vs users who abandoned after adding to cart vs high cart value abandoners.
SEO Expansion & Content Strategy
• Expanded the blog into a Tech Advice Hub: buying guides, comparisons (e.g., “Best Gaming Laptop under ₹80,000”), setup tutorials, troubleshooting FAQs.
• Built new category pages for emerging product niches like “Smart Home Starter Kits” and “Work-from-Home Essentials”.
• Technical SEO cleanup: URL restructuring, internal linking boost, image optimization, schema markup for products.
Before and After Metrics:
Metric | Before | After |
|---|---|---|
Cart Abandonment Rate | 70% | 42% |
Recovered Revenue (monthly) | ₹95,000 | ₹2,40,000 |
Organic Traffic | 18,000/month | 27,500/month |
Average Session Duration | 1 min 18 sec | 3 min 02 sec |
Checkout Completion Rate | 2.4% | 5.6% |
Retargeting Ad ROAS | 1.2x | 3.1x |
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Other Case Studies
Check our other project case studies with detailed explanations
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Other Case Studies
Check our other project case studies with detailed explanations