The Problems She Faced:

Despite her writing skills, Jane struggled with self-presentation — a classic case of “the cobbler’s children have no shoes.”

Our deep-dive audit revealed critical gaps:

• No Centralized Portfolio Website:

Prospects had to dig through Dropbox folders and PDF samples to find her work — a major friction point during pitching.

• Generic Personal Branding:

Jane’s bio and LinkedIn profile were bland and undersold her niche expertise (e.g., healthcare SaaS copywriting — a very lucrative niche).

• Zero SEO Footprint:

Jane was invisible on search engines for high-intent keywords like “SaaS copywriter for tech startups” or “healthcare marketing content writer”.

• No Lead Capture System:

Even when people liked her work, there was no email capture, discovery call link, or free resource download to continue the conversation.

In short: Great skills. No discoverability. No conversion systems.

The Solution We Gave:

We approached Jane’s brand like launching a premium service business, not just a portfolio.

Personal Brand Strategy

• Crafted a bold, professional positioning statement:

“I help innovative brands scale revenue through conversion-optimized, story-driven content.”

• Built category positioning: Focused her messaging on three niches — SaaS, healthcare, and direct-response marketing.

• Rewrote her About section, LinkedIn, and elevator pitch to reflect authority + warmth — avoiding corporate coldness.

Portfolio Website Development

• Designed a clean, elegant personal website built on Webflow:

• Hero section with USP (Unique Selling Proposition) + CTA (Call to Action)

• Portfolio with categorized samples (Tech, Healthcare, SaaS)

• Case studies highlighting project context + measurable outcomes

• Lead capture form: “Download my Ultimate Copy Brief Template”

• Optimized the site for speed (loaded under 2 seconds) and mobile-first users.

SEO and Authority Building

• Optimized pages for niche keywords like:

• “B2B SaaS copywriter”

• “Healthcare content marketing writer”

• “Sales email sequence copywriting”

• Set up a weekly blog series: “Behind the Copy” — where Jane broke down the psychology behind successful campaigns.

• Built backlinks through guest blogs on marketing, healthcare, and tech blogs.

Lead Generation Systems

• Added Calendly integration for instant discovery call bookings.

• Created a free “Email Copywriting Quick Wins” PDF as a lead magnet.

• Set up an automated email nurture sequence to build rapport with new leads.

Before and After Metrics: